Gender pay gap, career breaks, part-time work, longer life expectancy – the threat of old-age poverty disproportionately affects women. That’s why it’s of utmost importance that every woman confidently takes her finances into her own hands.
The finance world is still a predominantly male domain. Even though more and more women are entering the space now, for many women the topic is still a barrier. We are here to change that. Our goal is to understand what women might want and need in each stage of their lives and support them in managing their finances — in an uncomplicated way, adapting to their unique goals and priorities.
In order to get this understanding, we continuously talk to women and test our ideas. This helps us understand how we can best lower the barriers to the topic.